WHO WE ARE
We are a team of talent attraction
and engagement specialists, culture
shapers and brand builders.
We help organizations to define, evolve
and communicate the qualities that
make them special.
and engagement specialists, culture
shapers and brand builders.
We help organizations to define, evolve
and communicate the qualities that
make them special.
Why and What We Do
We believe the key to effective talent attraction, engagement and performance lies in clear definition and communication of your organization’s cultural identity to promote a sense of shared purpose and belonging.
CYC's Integrated Brand
Cultural Model
THE EMPLOYEE EXPERIENCE
We support organizations in defining, activating and embedding the key components of their cultural identity - purpose, mission, vision, values, employee value propositions and experiential ‘moments of truth’ - across every step in the candidate and employee lifecycle.
OUR SERVICES
CULTURE & IDENTITY
Purpose, Mission,Vision & Values
Competencies & Behaviours
Strategy & Culture Change
Diversity, Equity & Inclusion
Internal Communication & Engagement
Competencies & Behaviours
Strategy & Culture Change
Diversity, Equity & Inclusion
Internal Communication & Engagement
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EMPLOYER BRANDING
EVP Development
Onboarding experience design
Career Site Development
Social Media Marketing
Employee Experience Design
Onboarding experience design
Career Site Development
Social Media Marketing
Employee Experience Design
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CREATIVE EXPRESSION
Employer Brand Identity
Campaign Visual Concepts
Website, Landing Page & APP Prototype
Photography & Video
Campaign Visual Concepts
Website, Landing Page & APP Prototype
Photography & Video
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TRAINING
Culture Training
Leadership Coaching
Employer Brand Management
Employer Advocacy
Leadership Coaching
Employer Brand Management
Employer Advocacy
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Managing Partners
Claudia Tattanelli
Founder & CEO of C-YourCulture
In addition to her role at C-YourCulture, Claudia serves as the Chairwoman of the Future Talent Council, where she works to shape the global conversation around talent development and future workforce trends. Formerly, she was the Chairwoman of Universum’s Strategic Board, where she spent over 25 years leading innovative employer branding and strategy projects. Her expertise has supported leadership teams at many of the world’s most renowned companies, including Accenture, Apple, BCG, Campari, Citibank, Coca-Cola, Emirates, Exxon, EY, Facebook, FedEx, Goldman Sachs, Google, H&M, IBM, JP Morgan, Lamborghini, L’Oreal, Mondelez, P&G, SAP, Siemens, Takeda, Unilever, United Nations, Versace, and YSL.
Claudia is a sought-after keynote speaker, frequently presenting at conferences and events worldwide. Her insights have been featured in prominent newspapers and journals such as Businessweek, CNN, The New York Times, Financial Times, Forbes, Fortune, Washington Post, Il Sole 24 Ore, Corriere Della Sera, and The Economist. She has also appeared as a guest expert on media outlets including Bloomberg, Fox News, and CNBC’s Morning Call, among others.
Founder & CEO of C-YourCulture
In addition to her role at C-YourCulture, Claudia serves as the Chairwoman of the Future Talent Council, where she works to shape the global conversation around talent development and future workforce trends. Formerly, she was the Chairwoman of Universum’s Strategic Board, where she spent over 25 years leading innovative employer branding and strategy projects. Her expertise has supported leadership teams at many of the world’s most renowned companies, including Accenture, Apple, BCG, Campari, Citibank, Coca-Cola, Emirates, Exxon, EY, Facebook, FedEx, Goldman Sachs, Google, H&M, IBM, JP Morgan, Lamborghini, L’Oreal, Mondelez, P&G, SAP, Siemens, Takeda, Unilever, United Nations, Versace, and YSL.
Claudia is a sought-after keynote speaker, frequently presenting at conferences and events worldwide. Her insights have been featured in prominent newspapers and journals such as Businessweek, CNN, The New York Times, Financial Times, Forbes, Fortune, Washington Post, Il Sole 24 Ore, Corriere Della Sera, and The Economist. She has also appeared as a guest expert on media outlets including Bloomberg, Fox News, and CNBC’s Morning Call, among others.
Richard Mosley
Managing Partner of C-YourCulture
Richard has over 25 years experience in brand management and HR consulting at WPP, Radancy and Universum (working with Claudia).
Richard has led employer brand and value proposition projects for many leading international companies including BP, Coca-Cola, GSK, Gucci, H&M, McKinsey, PepsiCo, SAP, UBS, Unilever, Vacheron Constantin and Zegna. This has included employer brand strategies for both the EU and UN. He has particularly strong recent experience in the Middle East, major projects for DP World, du Telecom, FAB, Majid Al Futtaim and Masdar in the UAE and SITE in Saudi Arabia.
Richard wrote the first book to be published on the subject: ‘The Employer Brand’ (2005), followed by ‘Employer Brand Management’ (2014), and ‘Employer Branding for Dummies’ (2017) and is currently working on his next book which also aims to tackle how AI looks set to transform employer branding and culture change.
His work appears regularly in leading business newspapers and journals including Harvard Business Review, Wall Street Journal, Financial Times and Times of India.
Managing Partner of C-YourCulture
Richard has over 25 years experience in brand management and HR consulting at WPP, Radancy and Universum (working with Claudia).
Richard has led employer brand and value proposition projects for many leading international companies including BP, Coca-Cola, GSK, Gucci, H&M, McKinsey, PepsiCo, SAP, UBS, Unilever, Vacheron Constantin and Zegna. This has included employer brand strategies for both the EU and UN. He has particularly strong recent experience in the Middle East, major projects for DP World, du Telecom, FAB, Majid Al Futtaim and Masdar in the UAE and SITE in Saudi Arabia.
Richard wrote the first book to be published on the subject: ‘The Employer Brand’ (2005), followed by ‘Employer Brand Management’ (2014), and ‘Employer Branding for Dummies’ (2017) and is currently working on his next book which also aims to tackle how AI looks set to transform employer branding and culture change.
His work appears regularly in leading business newspapers and journals including Harvard Business Review, Wall Street Journal, Financial Times and Times of India.
WHERE WE ARE
